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Reasons to Choose Shopify for your E-commerce Store

Reasons to Choose Shopify for your E-commerce Store

With multiple platforms available for e-commerce site development, it becomes tricky to choose the ideal one for your needs. If one needs to initiate an online store and choose the best platform, it is essential that it ticks the right boxes. In that case, we feel that Shopify fits the bill of being one of the best effective e-commerce platforms today.    

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Best Practices of Social Media Marketing

Best Practices of Social Media Marketing

1) Setting Goals- Planning and setting up proper goals for marketing on these social media networks can be very beneficial. 2) Choose the right social media network- Analyze the target audience of your business and their social activities and accordingly choose the social media platform for marketing. This platform should suit best with the specifications of your product/service. 3) Prioritize quality over quantity- All the content which we post on social platforms should be accurate, relevant and valuable to the customers. 4) Be socially active- One should be as socially active as possible. Just posting your content won’t do but factors like following your customers...

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Why Is Everyone Curious About Service and Product Marketing?

Why Is Everyone Curious About Service  and Product Marketing?

OK wait, Let us first understand, what is a Product and a Service? Product is a tangible good which is of value to the Customer. Service is an intangible entity which adds value to the experience of the Customer. An example will help differentiate between the two terms. Imagine you go to ABC restaurant which specializes in famous Hyderabad Cuisine “Biryani”. Here the Product that restaurant offers is “Biryani” and the Services that restaurant offers is Here the Product offered by the restaurant is “Biryani” and  Services offered are  In room Dining service (waiter takes your food order,provides you with a complimentary snack,...

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Everything you should know about Marketing and its types

Everything you should know about Marketing and its types

Marketing in simple words can be described as promoting and selling a product or service. It involves advertising, promoting, selling and delivering products to the people. Organizations build various marketing strategies for their products and services and they search for the best medium through which they can promote their brand. These mediums can be social, digital, print or broadcast. Marketing can be of various types but it is mainly categorized into service and product marketing. Is marketing even necessary? Yes it is, Because it’s a way through which your product or Service is introduced and promoted to the potential customers. It...

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Lead generation Techniques for IT industry

Lead generation Techniques for IT industry

1) Referrals- Our existing clients can be a great source of generating leads. It can be done by connecting with them on LinkedIn and browsing their connections and after finding some potential client, we can ask our existing client for an introduction with the new client or we can contact them directly with reference. 2) Direct Marketing- cold calling / mailing system Cold calling- Finding potential customers and then contacting them directly keeping all the required information and details up to date. Mailing- the content should be accurate, professional, customized according to particular client’s requirements or needs. 3) Content marketing- Blogging-...

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